AMANDA is an experienced graphic designer specializing in user experience, email marketing campaigns, project management, and digital products. AMANDA'S eye for design, creative problem-solving, and implementation of industry best practices allow her to strategize and execute projects at every level. AMANDA has had the opportunity to work with companies of every size and have implemented industry best practices throughout my career. Amanda has successfully developed digital products for various e-commerce sectors, including cosmetics, luxury apparel, and pop-culture licensed apparel. This varied experience has equipped her with the skills to develop tailored design assets and branding that meet the specific needs of each company.

AMANDA is an experienced Digital Product Designer specializing in user experience, digital products, email marketing campaigns, and project management. AMANDA'S eye for design, intuitive problem-solving, and implementation of industry best practices allow me to strategize and execute projects at every level from conception to completion. She have had the opportunity to work with companies of every size and has implemented industry best practices throughout her career. I have successfully executed digital products for various e-commerce companies, including cosmetics, luxury apparel, and pop-culture licensed apparel.

In addition to print and digital media, my current focus is on email marketing strategies. I develop email campaigns that utilize UI and digital storytelling to enhance customer engagement, increase click-through rates, and boost conversions. The result…strong customer relationships and increased return customers.

DIGITAL PRODUCTION DESIGN: Amanda has successfully created engaging digital media by combining photography, illustration, typography, and color theory. Digital products included websites, landing pages, emails, banners, ads, and social media content, all while adhering to brand guideline and SEO standards. Additionally, Amanda has a strong background in print media, having designed retail signage, catalogs, booklets, and other print materials using Illustrator and InDesign.

ART DIRECTION: While working with a team, we created seasonal and special project campaigns from conception to completion while staying within brand guidelines.

(Sally Beauty, J. Hilburn, Dallas Morning News, Bioworld-Atsuko Brand)

UX/UI DESIGN: Developed integrated campaigns through e-commerce, email marketing, social media, and print materials for a cohesive 350 user experience.

(J. Hilburn, Dallas Morning News, Sally Beauty, Bioworld- All Brands)

EMAIL MARKETING SPECIALIST: Developed email campaigns that utilized digital storytelling to enhance customer engagement, increase click-through rates, and boost conversions.

(Calloway’s Nursery Corp, Bioworld-All Brands, J. Hilburn, Dallas Morning News)

Lasslty, she is a Mom to two grown kids, Bethany and Lucian. She loves traveling, music, photography, doing art projects, hanging with friends & family, chilling with her dog Fiona, relaxing and cooking. IG: @LuckyBelly1212.

SKILL SET

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks)

E-Commerce (Shopify, Wix, WordPress, Webflow)

Email Marketing (Klaviyo, MailChip)

Project Management (Asana, Basecamp)

Proficient in HTML, CSS, and working knowledge of JavaScript.

Beginner knowledge of Figma and Adobe Premiere.

AWARDS

The Association of Food Journalists

Third Place: Best Food Multimedia Presentation

Modern Texas Cuisine, 2015

Society for News Design (SND)

Award of Excellence: Feature Single–Story

Dog Daze of Summer, 2014

Big Tex Half-Million-Dollar Man, 2014

COMPANIES

Calloway’s Nursery Corporate (Email Marketing Specialist, Klaviyo), Bioworld (Digital Products, Email Marketing, Graphic Design), Sally Beauty (Graphic Design Web/Print, Web Producer, Art Direction), Dallas Morning News (UI, Graphic Design, Digital Products, Web, Email Marketing), Fossil (Print Production), Watch Station (E-commerce, Print Retail), J. Hilburn (UI, E-Commerce, Graphic Desing, Email Marketing, Digital Products, Marketing Materials),

Fatboy (E-commerce), Fish City Grill (Web Design & Coding), Sola (Marketing Materials), America Leather (E-commerce), Multiview (Digital Design, Email Marketing), Insider Marketing (Print Production), Wegman Partners – 2010 (Site Design), Auyson Photography (Marketing materials). Designed and screen-printed tees for FOX's Trading Spouses, TLC’s Bringing Home Baby.

Insite Interactive (Creative Lead), D-Animation, Dallas, TX – Margaret & Trammel Crow Website (HTML, 3-D Graphics). PYRO Marketing & Branding, Dallas, TX – Hummer Presentation (Macromedia Director). Alexander-Scot Advertising, Carrollton, TX – (Web, HTML, Flash, Power Point) & Presentations (Flash, PowerPoint). Those R3PS, Dallas, TX – Kinko's Presentation (PowerPoint).

Contact Info

Phone: 214-675-2732

Dallas, TX

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